The percentage of women who buy electronic products online is nearly equal to that of men (Photo: iprice.vn) Hanoi (VNS/VNA) — The percentage of women who buy electronic products online isnearly equal to that of men, according to an iPrice survey.
Thepercentage of women shopping for these items was 38 percent in the firstquarter of last year, and increased to 43 percent in the first quarterof this year.
Meanwhile, therate for men was 57 percent in Q1, down from 62 percent in the same period lastyear.
Thereport also showed that there is a change in the shopping age group of women.Specifically, the percentage of women aged 35-44 and 45-54 who purchased theitems in this category online increased by 4 percent in the first three monthsof this year compared to the same period last year. In addition, the older agegroup from 55 to 64 also had a slight increase of 2 percent.
Meanwhile,the rate in the group of younger female consumers aged 25-34 saw a sharpdecrease of 10 percent year-on-year.
Expertssaid this change might be due to the impact of the COVID-19 pandemic early lastyear when many people worked from home. Therefore, the proportion ofconsumers in general and office women in this age group, in particular, tendedto purchase electronic products for working and living at home.
Thesurvey also showed shopping on mobile devices grew 4 percent. Consumers weremore likely to purchase electronic products on mobile devices than on computersand tablets.
Upto 80 percent of consumers decided to shop on mobile devices in the firstquarter this year, while the figures for computers and tablets were 18 percentand 2 percent, respectively. These rates in the first quarter of last year were76 percent on mobile, 22 percent on desktop, and 2 percent on tablet./.
