Workshop seeks to promote tourism quality

Illustrative image (Photo:VNA)

Nearly 100 representatives from travel agencies operating in Ho Chi Minh City are participating in a workshop to improve tourism in Vietnam.

The event, taking place from August 5-7, was organised by the Vietnam National Administration of Tourism (VNAT) in collaboration with the Saigon College of Arts, Culture and Tourism (Saigonact) and the US University of Arizona.

At the workshop, participants will focus on festival and event management, marketing for resorts and entertainment services and E-marketing for tourism.

Additionally, experts from the University of Arizona are exchanging experiences and giving practical suggestions related to tourism in Vietnam.

Addressing the event, Deputy Director General of VNAT Ha Van Sieu said the workshop contributes to improving the quality of human resources in order to meet the increasing demands of the tourism industry.-VNA