The Malaysian Ministry of Tourism and Culture together with the United Nations World Tourism Organisation and the state government of Melaka will organise the World Tourism Conference 2013 (WTC 2013).

Malaysian news agency Bernama quoted the ministry as saying in its statement that the three-day conference will be held at the Equatorial Hotel, Melaka from October 21.

The main objective of the WTC 2013 is to discuss and address current and relevant issues related to the tourism industry, where the key areas for discussion will be innovative marketing and directions for tourism product development.

Themed "Global Tourism: Game Changer and Pace Setters", the conference is expected to bring together world leaders in tourism, high-level policymakers, specialists and experts from both the public and private sector to share experiences, while providing guidance for tourism development, the ministry said.

"Therefore, WTO 2013 should be attended by all travel and trade members in Malaysia, such as hoteliers, tourism officers, airlines and airport representatives, as well as tour operators among others, as they will get the opportunity to connect, share and learn during the event," it added.-VNA