Hanoi (VNA) – A ceremony was held by the Vietnam Tourism Association in Hanoi on September 26 in response to the World Tourism Day (September 27).
The event featured some special performances reflecting the folk culture of Vietnam, expected to become a source for developing cultural tourism products.
Every year, the global tourism sector organises various activities on September 27 to raise public awareness of the importance of tourism to countries’ socio-economic development. This is also an occasion for inspiring tourism workers and businesses’ confidence and pride in their sector’s role.
This year, the World Tourism Organisation (UN Tourism) choose the theme “Tourism and Peace” for the World Tourism Day with the aim of highlighting the vital role of this sector in fostering peace and understanding among nations and cultures, and in supporting reconciliation processes.
Moreover, tourism also has clear links with peace building factors like social equality, human rights, economic equity, sustainable development, and extensive democracy with the capacity of non-violent conflict settlement. Apart from economic benefits, the biggest strength of tourism is to bring people closer together. Tourism holds the potential for contributing to peace through various ways.
In particular, UN Tourism emphasises the role of young people, noting that by investing in the youth, providing education - training opportunities, and encouraging their active engagement in tourism, the potential of young people could be capitalised on to promote social changes and peace.
In Vietnam, tourism has gained sufficient conditions to affirm its status as an important economic sector.
During the first eight months of 2024, the country welcomed 11.4 million international arrivals, rising 45.8% year on year and 1% compared to the same period of 2019. Domestic travellers numbered 89.5 million. Total tourism revenue was estimated at 586.1 trillion VND (23.8 billion USD), statistics show.
With such figures, the tourism sector is likely to bounce back comprehensively and break the record set in the pre-pandemic 2019, according to the Vietnam National Authority of Tourism./.
See more
US media outlines what makes Phu Quoc Southeast Asia’s most sought-after destination
According to TTW, Phu Quoc is emerging as "one of the most desired destinations in Southeast Asia" due to a rare convergence of pristine natural beauty and a heavily invested, modern tourism ecosystem. From sweeping white sands and turquoise waters to global-class resort and entertainment complexes, the island is drawing an increasing number of international travelers seeking an experience that seamlessly balances luxury with a rich local identity.
Khanh Hoa province to host Sea Festival in July
The People’s Committee of Khanh Hoa province has issued a plan for the 2026 Sea Festival, which will take place at the April 2 Square in Nha Trang ward from July 17-19.
Vietnam targets tourism breakthrough by filling gaps
Industry officials said advances in sci-tech, innovation and digital transformation are already wrenching tourism away from a bulk-volume model toward one built on data, customised experiences and smart governance. Deeper global integration is further widening market access, tightening value chain links and sharpening Vietnam’s destination brand.
7 Wonders Day to spotlight UNESCO heritage jewel Ha Long Bay
A special event entitled 7 Wonders Day with a series of attractions and experiences for both residents and visitors will be held in Ha Long city, Quang Ninh province, on July 7 to honour the elected New 7 Wonders of the World and Nature.
Vietnam’s beach tourism gains momentum in summer peak season
Tourism operators said summer demand has arrived earlier than usual this year, as bookings for late May and early June surged, mainly from families and short-break travellers.
Phu Quy special zone leverages tourism, fisheries for sustainable development
The Phu Quy special zone, an island district off the south-central coast of Vietnam, is capitalising on its strong marine economy potential, particularly in tourism and fisheries, to transform the island’s economy, improve local livelihoods and position itself as a key sea-based economic hub.
Khanh Hoa charts course to become global marine tourism destination
Rather than relying solely on natural advantages, Khanh Hoa province is shifting towards a more integrated development model linking tourism, trade and investment to create new growth momentum.
Regional connectivity creates fresh momentum for Vietnam’s tourism growth
Entering the 2026–2030 period, Vietnam’s tourism industry is undergoing a strong transformation, with focus shifting from extensive growth to quality-oriented development, and the green economy and cultural experiences placed at the centre of tourism strategies.
Con Co “steel island”: a green gem in the open sea
Unlike well-established destinations, this small island quietly preserves its layered heritage: tens-of-thousands-year-old basalt formations, pristine tropical forests and enduring wartime memories. Together, they create a distinctive “green gem” in the open sea, subtle yet captivating enough to hold any visitor.
Vietnam, China seek stronger tourism links through cultural exchange
Tourism experts noted that Vietnam’s affordable travel costs, attractive tourism services, scenic beaches, rich cultural heritage and diverse cuisine continue to make the country a popular destination for Chinese visitors.
Heritage rail journey brings new identity to central Vietnam tourism
The heritage train offers passengers not only a means of transport, but also a sense of connection linking destinations across central Vietnam, tourism with transport, and nostalgic memories with contemporary experiences. While older travellers are reminded of journeys from decades ago, younger passengers and international visitors are discovering a greener, culture-rich way to explore the region.
Vietnamese travellers enjoy planning for trips
The Booking.com’s Travel Trends 2026 data revealed that a growing number of Vietnamese travellers, about 74% of respondents, are channelling “Main Character Planning Energy”, where planning and booking is just as enjoyable as the trip itself.
Seta - A “silken thread” weaving contemporary Cantonese cuisine into the soul of Phu Quoc
As night falls, the dining experience transcends to the extraordinary as the Phu Quoc sky ignites with spectacular fireworks from the Symphony of the Sea and Kiss of the Sea shows.
Slow travel increases connections, reshapes tourism trends
Rather than rushing to “check in” at as many attractions as possible, slow travel allows visitors to immerse themselves in local life. Travellers may spend time wandering through a highland market, learning to cook a traditional dish, cycling around a coastal fishing village, or simply enjoying the tranquil rhythm of life in the countryside.
Destinations refresh products to enhance tourist experiences
A surge in visitor numbers during the Hung Kings Commemoration Day and the April 30–May 1 holidays underscored Vietnam’s rising tourism appeal, fueled by refreshed travel products and improved visitor experiences.
Quang Tri province boosts tourism promotion through international television, films
A special documentary on Son Doong Cave, the world’s largest cave, was aired on March 29 in the renowned “60 Minutes” programme of CBS News. The report retraced the discovery of Son Doong Cave and years of expeditions conducted by the British Cave Research Association, offering global audiences a comprehensive look at the cave through scientific, historical and human perspectives.
Da Nang accelerates ambition to become Asia’s premier tourism hub
To maintain growth and move towards becoming a premier Asian tourism destination, Da Nang has outlined a comprehensive development strategy focused on both infrastructure and product diversification.
Hue maps out four tourism zones for sustainable growth
The plan sets out concrete steps to promote eco-tourism and community-based tourism, aligned with a green, sustainable approach closely linked to local communities.
Thai newspaper praises Phu Quoc as one of Southeast Asia’s fastest-growing beach destinations
Known for its white-sand beaches, luxury resorts, night markets, and large-scale entertainment projects, the island is increasingly attracting travellers looking for a tropical getaway that combines nature with modern tourism infrastructure.
Dien Bien Phu tourism cable car project receives in-principle approval
The project aims to effectively tap the area’s natural landscapes, geographical advantages and distinctive historical value, while creating a high-quality tourism product with strong competitiveness. It is also intended to preserve, honour and promote the value of the Dien Bien Phu Victory special national historical relic site.