Yen Bai’s specialties introduced at Big C Thang Long  supermarket in Hanoi (Source: VNA)

Hanoi (VNA) - A programme to introduce specialties of the northern mountainous province of Yen Bai kicked off at the Big C Thang Long supermarket in Hanoi on November 30.

Jointly organised by Central Group Vietnam and the People’s Committee of Yen Bai province, the event aims to promote consumption and create added value for Vietnamese agricultural products.

The programme will last until December 9 at 15 Big C supermarkets in the north.

The event provides a chance for people in Hanoi and adjacent areas to buy Yen Bai’s specialties, which were certificated to meet food hygiene and safety standards, according to the organisers.

Products introduced at the event include dried meat, green tea, cinnamon, Seng Cu rice, five-colour steamed glutinous rice, Dai Minh pomelo, and Gioi Phien vermicelli.

Representatives from the provincial Department of Industry and Trade said Yen Bai has focused on improving the quality of local products and ensuring requirements of food safety.

Attention was also paid to building brand names and promoting products to consumers nationwide, thus fostering production and business development in local enterprises, they added.

Le Thi Mai Linh, deputy head of Central Group Vietnam’s public relations, said as retailers, Big C and Central Group Vietnam regularly coordinate with ministries, sectors and localities to organise programmes to introduce agricultural products and local specialties.

Big C and Central Group Vietnam have arranged numerous programmes to support many localities nationwide in promoting consumption of their farm produce, she said. -VNA