Illustrative image (Photo:smartvillagetech)
Hanoi (VNA) – One billion VND (45,000 USD) will be granted for e-tourism initiatives to promote Vietnam ’s tourism to international markets, according to the Vietnam National Administration of Tourism.

Individuals and units are invited to propose online tourism marketing ideas based on cutting-edged information technology foundation, aiming at target markets before September 20.

Vietnam is considered one of the safest destinations in the region, with great potential in tourism. E-marketing has become necessary and an effective tourism promotion method in improving tourism markets, including Vietnam.

Director of the European Union- funded Environmentally and Socially Responsible Tourism Capacity Development Programme (EU-ESRT) Vu Quoc Tri said that tourism promotion activities in Vietnam have been carried out independently between state bodies and companies, hindering their efficiency.

He said that in modern tourism, E-marketing is an effective tool.

The annual “Google travel study” revealed that the proportion of tourists using the internet has increased remarkably, hence the benefits that E-marketing could bring are undeniable, he added.-VNA