The 2013 Vietnam-Myanmar Trade Service and Tourism Fair (Source: VNA)
HCM City (VNA) – The 2016 Vietnam-Myanmar Trade Service and Tourism Fair - Ho Chi Minh City Expo 2016, is scheduled to take place in Yangon city, Myanmar from April 1-4.

Hosted by the Ho Chi Minh City Investment and Trade Promotion Centre (ITPC), the event is expected to offer Vietnamese enterprises a good chance to explore investment and trade opportunities in the growing market.

According to ITPC Director Pham Thiet Hoa, the fair will include 120 booths, providing information on trade, services and tourism on offer in HCM City, and will have separate exhibition areas for hi-tech agriculture and building materials.

Municipal officials and businesses will conduct a market survey in Yangon and Mandalay cities from March 31 to April 5.

In his speech at a recent workshop in HCM City, Hoa said although the low-end consumption segment makes up the majority of the Myanmar market, the middle and high-end segments are being expanded thanks to the country’s market-opening efforts.

Myanmar consumers’ taste is also affected by customs and religions, and they prioritise shopping for goods for daily use and prefer products with discounts or promotions, he noted.

Economic experts say Myanmar is a good potential market for Vietnamese commodities, especially for foods, consumer goods, beverages, construction material, machinery and products for agricultural production.

Many Vietnamese trade names such as Vissan food, Sa Giang rice products, Trung Nguyen coffee, Vinamilk milk and juice, Dien Quang light bulbs and Dai Dong Tien plastic goods, have successfully made inroads into the market.

Statistics from the General Department of Customs, show Vietnam exported over 378.5 million USD worth of goods to Myanmar in 2015. Bilateral trade is still modest compared to their trade with other ASEAN countries.-VNA