Vietnam Trade Promotion (Viettrade) in coordination with Hong Kong Trade Development Council (HKTDC) held a seminar in Ho Chi Minh City on May 30, to create opportunities for Vietnamese investors to penetrate Hong Kong market effectively.

Participants at the conference were supplied with information on building trademarks and trends in production design for small and medium enterprises in various areas.

Experts also shared methods of building and managing brand names, in order to help enterprises expand their market share, strengthen their position and attract more customers.

Loretta Wan, HKTDC Regional Director for Southeast Asia and India , said that the council wants to step up cooperation with trade promotion agencies in Vietnam to improve effectiveness of the linkage between consumers and suppliers in various fields.

Currently, Hong Kong is assessed to be a promising market with high economic development. Hong Kong is also a gateway for products to enter the Chinese market and then be delivered to other countries.

Two-way trade between Vietnam and Hong Kong hit 8.4 billion USD in 2011. The figure reached 526.45 million USD in the first two months this year, up 103.48 percent over the same period last year.

Vietnam ’s key exports to Hong Kong are electronic and machinery products, spare parts, electric wares, cables, rice and seafood. Many investors from Hong Kong have expressed interest in Vietnam ’s market.-VNA