Hoa Phat pipe products enter over 1,200 retail stores across Japan
Hanoi (VNA) – The Vietnamese steel giant
Hoa Phat Group is off to a strong start in 2024 for its steel pipe segment,
securing substantial export orders from the US, Australia, and Canada, notably,
the first shipment to a major retail chain with over 1,200 stores across Japan.
These Hoa Phat steel pipes cater directly to
Japanese consumers through the "Do-It-Yourself (DIY)" model. This
means they could buy the pipes for various purposes like building garden
trellises, wooden shelves, carports or crafting household items.
To penetrate this demanding market, the pipes
had to meet rigorous quality standards concerning load-bearing capacity,
corrosion resistance and weatherability, especially against a cold climate. These qualities allow
for their application in even harsh outdoor conditions.
According to the company’s leader, a Japanese partner plans to visit Vietnam in the coming time to discuss orders for 2024 and explore potential expansion into importing additional product lines beyond the initial shipment.
In 2023, Hoa Phat steel pipe sales volume
reached 685,000 tonnes. In particular, export sales grew by nearly 40% year-on-year
despite the challenging global steel market conditions.
Beyond steel pipes, the company has also ventured into the
Asian, European, and American markets with its galvanised steel coils since
2024, receiving positive feedback on quality from partners./.