The Sam Son beach draws crowds of tourists in summer (Source: VNA)

Thanh Hoa (VNA) – The northern central province of Thanh Hoa aims to promote its tourism potential and become a key national tourism site by 2020, said Vice Chairman of the provincial People’s Committee Pham Dang Quyen.

He said the hosting of the National Tourism Year 2015 has given the province useful lessons and new motivation towards new breakthrough development in the tourism sector.

In the 2016-2020 period, the locality targets to welcome 200,000 - 250,000 international tourists and serve 8-9 million domestic guests per year.

The sector is expected to generate more than 403 million USD by 2020, from the current 158.6 million USD.

It plans to develop typical tourism products while focusing on upholding traditional local culture.

Tourism promotion campaigns will be expanded in a bid to enhance awareness of tourism development among the local community and enterprises.

Priorities will also be given to training tourism staff and improving connections with regional localities and key national tourism sites, including Hanoi, Ho Chi Minh City, Da Nang and Ninh Binh.

Resources will be mobilised for developing and upgrading infrastructure.

In the first 11 months of this year, Thanh Hoa received about 5.11 million visitors, up 15.7 percent compared to the same period last year, and reaching 92.9 percent of the annual target.

Of the figure, 119,000 were foreigners, a year-on-year increase of 31.2 percent.

Total revenue from tourism reached nearly 4.9 trillion VND (220 million USD), up 34.9 percent.-VNA