A book guiding the organisation and operation of the distribution system in the European Union (EU) was introduced to a seminar in Ho Chi Minh City on September 10.
It covers branding and export recommendations for vegetables, wooden furniture and handicrafts to the EU, said Deputy Head of the Ministry of Industry and Trade’s Trade Promotion Agency (VIETRADE) Bui Thanh An.
Almost all of Vietnam’s exports to the EU are currently produced by foreign-invested enterprises, including electronics, computers and accessories, phones and spare parts, garments and footwear, she added.
Experts called on domestic firms to thoroughly study the EU’s distribution process and market demand, given that Vietnam and the EU are expected to sign a free trade agreement in the near future.
They also put forward approaches to navigating the EU vegetable, interior décor and handicraft markets.
The EU surpassed the US in 2012 to become the biggest importer and second largest trade partner of Vietnam. Bilateral trade between Vietnam and the EU surged by an annual 9.1 percent to 36.8 billion USD last year, 27.9 billion of which was Vietnam’s exports, up 14.8 percent.
The event was co-hosted by the ministry’s VIETRADE and the Department for European Market.-VNA