Vietnam is emerging as a safe, green, friendly destination with a rich cultural identity (Photo: VNA)

Media plays pivotal role in promoting Vietnam’s tourism growth, global image

Vietnam aims to welcome 25 million international visitors and 150 million domestic travellers in 2026. Alongside the sector’s efforts, strong, responsible and innovative media engagement is expected to play a key role in helping the country achieve its tourism growth ambitions and enhance its position on the global tourism map.

Quan ho folk singers perform and interact with visitors aboard a boat. (Photo: VNA)

Story bank initiative aims to amplify Vietnam’s global profile

Under a newly issued plan by the Ministry of Culture, Sports and Tourism, the story bank will serve as a central repository of content to be disseminated across multimedia platforms, helping bring Vietnam’s culture, people and development achievements to audiences worldwide.

Tourist boats at Tuan Chau International Passenger Port in Ha Long. (Photo: VNA)

Quang Ninh hosts over 10 million visitors in five months

For the remainder of the year, Quang Ninh province plans to host a series of major events as it works to fulfil its target of welcoming 22 million visitors, including 5.2 million foreigners, and generating 65 trillion VND in tourism revenue.

Da Nang honours outstanding travel firms with the “MICE – The Rising Wave” award in recognition of their contributions to attracting MICE visitors to the city. (Photo: VNA)

Da Nang strengthens position as leading MICE destination

Da Nang has continued to promote MICE tourism through support policies and destination marketing initiatives. In 2026, it expanded its MICE promotion programme under the theme “Da Nang – Elevating the MICE Tourism Experience”, offering broader incentives for domestic and international visitors.

Kiss Bridge in Phu Quoc special zone, An Giang province. (Photo: VNA)

RoK media spotlights Phu Quoc’s rise as global tourism destination

According to the Korean media, Phu Quoc is not just a beautiful beach. It is a place where tropical nature, modern entertainment experiences, romantic moments, and a sense of healing converge. An island where people come not only to travel but also to feel happiness with all their senses.

Visitors experience traditional coffee roasting by the Ede ethnic community. (Photo: nhandan.vn)

Buon Ma Thuot named among world's best culinary destinations by National Geographic

Dak Lak produces around 30% of Vietnam’s total coffee output and is home to some of the world’s finest Robusta beans. Coffee culture in the province is far more than an industry; it is a living tradition deeply embedded in daily life, intertwined with the customs of indigenous ethnic communities such as the Ede and M’nong, and the region’s vast green highlands. Visitors to Buon Ma Thuot can enjoy coffee experiences found nowhere else.

Russian tourists enjoy their time on a beach in Nha Trang, Khanh Hoa province. (Photo: VNA)

Vietnam, Russia seek solutions for surging tourism demand

Over 600,000 Russian tourists came to Vietnam in 2025, nearly reaching the record level seen before the COVID-19 pandemic, and the momentum has continued to accelerate in 2026 with more than 500,000 Russian arrivals in the Southeast Asian country in the first four months.

Ba Be Lake covers over 500 hectares of water surface and is surrounded by primary forests and a majestic cave system. (Photo: Internet)

Thai Nguyen aims to turn tourism into economic spearhead

In the new development phase, local authorities identify tourism as an important economic sector helping drive economic restructuring, generate jobs, improve local living standards, and uphold the unique cultural, historical and natural heritage values of Vietnam’s premier tea-growing land.

A bird's eye view of Vung Tau ward, Ho Chi Minh City (Photo: VNA)

Vung Tau stays the course on ASEAN clean tourism journey

Long known as a popular seaside getaway for domestic and international travellers, Vung Tau boasts an extensive coastline, sandy beaches and a unique landscape combining mountains, forests and the sea, making it well suited for resort, leisure and marine tourism.

An aerial view of Lien village in Lao Cai province (Photo: vietnamtourism.gov.vn)

Social media helps bring local tourism destinations closer to visitors

Social media promotion by young people has helped create livelihoods for local communities, benefiting homestay owners, local guides, transport providers and sellers of regional specialties, particularly in remote areas with limited promotional resources but rich tourism potential.