Quang Ninh - magnet for affluent Indian travellers

Alongside wedding tourism, Quang Ninh is also seeing robust growth in arrivals of Indian MICE travellers. Delegations of hundreds, and sometimes thousands, of visitors have been coming to the province for conferences, seminars and incentive travel programmes combined with leisure stays.

Ha Long Bay in Quang Ninh province. (Photo: VNA)
Ha Long Bay in Quang Ninh province. (Photo: VNA)

Quang Ninh (VNA) – The northeastern province of Quang Ninh is increasingly becoming a preferred destination for affluent Indian couples seeking luxury wedding venues, marking a new stage in the province’s development of high-end wedding tourism.

Since the beginning of 2026, the coastal province has hosted six Indian high-net-worth weddings, most of them held along the shores of the world-famous Ha Long Bay.

Each celebration typically lasts at least three days and attracts around 500 guests from India’s upper-income circles, including entrepreneurs and business leaders from both India and overseas. The dramatic seascape of Ha Long Bay, combined with private high-end resorts, has created memorable and highly personalised wedding experiences.

Wedding budgets often run into millions of US dollars. A notable example was the wedding of Indian couple Manisha and Karik earlier this year, which was estimated to cost around 3 million USD.

Alongside wedding tourism, Quang Ninh is also seeing robust growth in arrivals of Indian MICE travellers. Delegations of hundreds, and sometimes thousands, of visitors have been coming to the province for conferences, seminars and incentive travel programmes combined with leisure stays.

The province is also beginning to attract the attention of India’s film industry. Early this year, the film Silaa selected Ha Long Bay and Tuan Chau Island as filming locations. Featuring actress Sadia Khateeb and directed by Omung Kumar Bhandula, the production is expected to further promote the image of Ha Long to millions of Indian viewers.

According to the provincial Department of Culture, Sports and Tourism, Indian visitors are among Quang Ninh’s fastest-growing international markets. In the first four months of this year, the number of Indian arrivals rose by around 28% year-on-year.

The growth reflects a long-term strategy under which Quang Ninh aims to become an international tourism hub with a diverse tourism ecosystem. The province is positioning itself as a destination for honeymoons, luxury holidays, wellness tourism, major events, festivals and spiritual travel.

vnanet-potal-gan-1400-khach-an-do-di-tham-vinh-ha-long-quang-ninh-7563407.jpg
Tourists take photos before boarding a boat for a sightseeing tour of Ha Long Bay. (Photo: VNA)

Each million-dollar wedding, each MICE delegation and each international film project serves as a highly effective promotional channel. When Indian entrepreneurs, celebrities and affluent travellers share their experiences in Ha Long, Quang Ninh’s image spreads naturally through global high-end networks in ways that conventional marketing campaigns often cannot achieve.

Quang Ninh currently has 1,630 rated accommodation establishments offering 44,241 rooms. It also operates 115 overnight cruise vessels with 2,033 cabins. The province has designated 13 shopping sites and two entertainment venues meeting tourism service standards.

The Ha Long Tourist Boat Association, which represents 225 members operating nearly 400 vessels year-round, said all boats meet safety requirements and undergo regular inspections. Operators have completed maintenance, upgraded facilities and prepared crews, decorations and catering services for the summer peak season.

With these preparations, Quang Ninh is targeting 22 million visitors in 2026, reinforcing its ambition to remain one of Vietnam’s leading tourism destinations./.

VNA

See more

Sun Group officially introduces world-class tourism ecosystems, including Sun Paradise Land Phu Quoc, to the Korean market. (Photo: Sun Group)

Sun Group makes SITF 2026 debut with Phu Quoc flight promotions

For many years, the RoK has remained one of Vietnam’s largest international tourism markets. As travel demand between the two countries continues to grow strongly, Sun Group’s first participation at SITF is seen as a significant step in both the group’s international tourism promotion strategy and Vietnam’s broader efforts to attract global travelers.

Vietnam is emerging as a safe, green, friendly destination with a rich cultural identity (Photo: VNA)

Media plays pivotal role in promoting Vietnam’s tourism growth, global image

Vietnam aims to welcome 25 million international visitors and 150 million domestic travellers in 2026. Alongside the sector’s efforts, strong, responsible and innovative media engagement is expected to play a key role in helping the country achieve its tourism growth ambitions and enhance its position on the global tourism map.

Quan ho folk singers perform and interact with visitors aboard a boat. (Photo: VNA)

Story bank initiative aims to amplify Vietnam’s global profile

Under a newly issued plan by the Ministry of Culture, Sports and Tourism, the story bank will serve as a central repository of content to be disseminated across multimedia platforms, helping bring Vietnam’s culture, people and development achievements to audiences worldwide.

Tourist boats at Tuan Chau International Passenger Port in Ha Long. (Photo: VNA)

Quang Ninh hosts over 10 million visitors in five months

For the remainder of the year, Quang Ninh province plans to host a series of major events as it works to fulfil its target of welcoming 22 million visitors, including 5.2 million foreigners, and generating 65 trillion VND in tourism revenue.

Da Nang honours outstanding travel firms with the “MICE – The Rising Wave” award in recognition of their contributions to attracting MICE visitors to the city. (Photo: VNA)

Da Nang strengthens position as leading MICE destination

Da Nang has continued to promote MICE tourism through support policies and destination marketing initiatives. In 2026, it expanded its MICE promotion programme under the theme “Da Nang – Elevating the MICE Tourism Experience”, offering broader incentives for domestic and international visitors.

Kiss Bridge in Phu Quoc special zone, An Giang province. (Photo: VNA)

RoK media spotlights Phu Quoc’s rise as global tourism destination

According to the Korean media, Phu Quoc is not just a beautiful beach. It is a place where tropical nature, modern entertainment experiences, romantic moments, and a sense of healing converge. An island where people come not only to travel but also to feel happiness with all their senses.

Visitors experience traditional coffee roasting by the Ede ethnic community. (Photo: nhandan.vn)

Buon Ma Thuot named among world's best culinary destinations by National Geographic

Dak Lak produces around 30% of Vietnam’s total coffee output and is home to some of the world’s finest Robusta beans. Coffee culture in the province is far more than an industry; it is a living tradition deeply embedded in daily life, intertwined with the customs of indigenous ethnic communities such as the Ede and M’nong, and the region’s vast green highlands. Visitors to Buon Ma Thuot can enjoy coffee experiences found nowhere else.

Russian tourists enjoy their time on a beach in Nha Trang, Khanh Hoa province. (Photo: VNA)

Vietnam, Russia seek solutions for surging tourism demand

Over 600,000 Russian tourists came to Vietnam in 2025, nearly reaching the record level seen before the COVID-19 pandemic, and the momentum has continued to accelerate in 2026 with more than 500,000 Russian arrivals in the Southeast Asian country in the first four months.

Ba Be Lake covers over 500 hectares of water surface and is surrounded by primary forests and a majestic cave system. (Photo: Internet)

Thai Nguyen aims to turn tourism into economic spearhead

In the new development phase, local authorities identify tourism as an important economic sector helping drive economic restructuring, generate jobs, improve local living standards, and uphold the unique cultural, historical and natural heritage values of Vietnam’s premier tea-growing land.