Hanoi (VNA) – Beach destinations are leading Vietnamese travellers’ preferences for domestic trips during the upcoming Hung Kings Commemoration Day and Reunification Day (April 30)–May Day (May 1) holidays, according to recent data from online travel platforms.
The rare “holiday combo” this year, with the Hung Kings Commemoration Day holiday (April 25–27) followed closely by the April 30–May 3 break, is giving locals an extended window for leisure travel. A survey by booking.com shows that around 33% of Vietnamese respondents are planning short domestic trips, while 22% are opting for longer international journeys compared to last year.
Among domestic destinations, coastal areas continue to dominate. Da Nang, Nha Trang, Vung Tau, Phu Quoc, and Mui Ne are the most searched locations, reflecting strong demand for seaside relaxation at the start of summer.
Booking.com’s Country Manager for Vietnam, Branavan Aruljothi, noted that travellers are becoming more strategic in planning their holidays. They are increasingly seeking personalised and authentic experiences, choosing destinations that align closely with their expectations.
|Accordingly, Da Nang is the most popular domestic destination for tourists. Meanwhile, search volumes for Vung Tau and Phu Quoc have surged by as much as 120% year-on-year.
Data from Agoda also points to robust growth, with searches for accommodations in Vung Tau rising 101% for the April 24–May 2 period, followed by Nha Trang (96%), Da Nang (89%), and Phan Thiet (72%). Overall, domestic accommodation searches have soared by 81%, highlighting strong travel demand during what is considered the longest holiday stretch of the year.
Beyond beach tourism, cooler highland destinations such as Da Lat are also attracting visitors seeking to escape early summer heat. Meanwhile, culturally rich destinations including Hue, Hoi An, and Hanoi continue to see stable interest, reflecting a sustained appetite for heritage exploration and traditional urban experiences.
Outbound travel is still concentrated within Asia-Pacific. The top searched international destinations include major hubs such as Bangkok, Tokyo, Seoul, Singapore, and Kuala Lumpur, alongside Hong Kong, Osaka, Shanghai, and Kyoto.
These destinations remain attractive thanks to their accessibility, reasonable costs, and diverse experiences. The trend also indicates a growing interest in culturally rich cities and seasonal attractions, particularly in Japan and the Republic of Korea, for longer holiday itineraries./.
See more
Vietnam, China step up tourism cooperation through Xinjiang promotion programme
VNAT Deputy Director Nguyen Thi Hoa Mai noted that China has consistently been Vietnam’s largest source of international visitors in multiple periods, including 2011–2020 and 2024–2025. Conversely, Vietnam ranks among the top five outbound markets for China, with Vietnamese arrivals at times exceeding 8 million annually.
Hanoi tourism grows strongly, targeting 12 million international visitors by 2030
In April alone, the capital recorded about 3.09 million tourist arrivals, up 13.3% year-on-year, including around 780,000 international visitors, a rise of 6.9%.
Phu Tho serves nearly 6.5 million visitors during Hung Kings Commemoration Day 2026
According to the provincial Department of Culture, Sports and Tourism, this year’s festival and the Ancestral Land Culture - Tourism Week 2026 featured a wide range of activities across the Hung Kings Temple historical relic site and surrounding areas, drawing pilgrims and tourists from major cities including Hanoi, Hai Phong, Quang Ninh and Ho Chi Minh City.
Discovering most beautiful roads in Vietnam with "road trip" trend
Vietnamese travellers are increasingly looking for journeys that reflect their personal identity. Road trips offer exactly that: the freedom to set one’s own pace, choose spontaneous detours, and fully control travel experiences.
Must-try experiences in Sa Pa during National Reunification holiday
Benefiting from improved transport connectivity, Sa Pa continues to rank among northern Vietnam’s most attractive holiday destinations.
Fragrant rosewood festival draws crowds in Da Nang
Festival-goers can enjoy a wide range of activities, including hot air balloon rides offering panoramic views of the eco-village, traditional 'ao dai' performances, music exchanges, art sketching and programmes honouring women’s beauty. Outdoor experiences such as jogging, cycling under blooming rosewood trees and a “wish string” ritual add to the appeal.
Hanoi unveils new green tourism products, destinations
A total of eight new tourism offerings have been launched under the theme “Green Travel Journey,” focusing on nature conservation, cultural heritage preservation and community responsibility.
Hung Yen rolls out vibrant cultural and culinary activities for upcoming holiday
Hung Yen welcomed around 3.9 million visitors in 2025, including approximately 71,000 international arrivals, with tourism revenue estimated at 1.7 trillion VND (64.05 million USD). In the first quarter of 2026 alone, the province received about 1.7 million visitors, including 35,000 foreigners, underscoring its growing appeal as a cultural tourism destination.
Vietnam tightens oversight of adventure tourism with new standard
Tran Hau Ngoc, Vice President of the Commission for Standards, Metrology and Quality of Vietnam (STAMEQ), highlighted that the standard requires comprehensive risk assessments before any activity takes place, covering terrain, weather, route difficulty and emergency preparedness, while also guiding the matching of routes to suitable participant groups.
Quang Ninh launches traditional sailboat tours along Ha Long Bay
The initiative follows strong public and visitor interest during the recent Lunar New Year (Tet), when the sight of the traditional wooden boat with its signature red sails drew widespread attention, both on-site and across social media, particularly among international tourists.
Vietnam emerges as top choice for Australian travellers
Following the COVID-19 pandemic, Vietnam has emerged as one of the fastest-recovering tourism markets in Southeast Asia, with international arrivals rebounding to around 98% of pre-pandemic levels.
Sun Group, Hilton elevate wellness hospitality, ready to welcome high-end international travellers to Quang Ninh
The identity of Hilton Quang Hanh Onsen Resort is rooted in its rare natural saline hot mineral source, ranked among the top 5% of high-quality saline mineral resources worldwide.
Vietnam’s tourism sector accelerates with AI
Chairman of the Vietnam Tourism Association Vu The Binh said AI is opening up new opportunities, from analysing trends and personalising products to optimising promotion, revenue management and visitor flow forecasting, while shaping a smart tourism ecosystem.
Decoding the appeal behind why Indian travellers are “going crazy” for Phu Quoc
From the perspective of Indian media, the island’s appeal does not lie in anything far-fetched, but in a rare combination of values: easy accessibility, safety, premium experiences, and surprisingly “affordable” costs.
Master plan to elevate Trang An – Tam Coc – Bich Dong as a global tourism hub
The initiative aims to further define and enhance the site’s values while aligning conservation with sustainable development, positioning it as a premier destination at home and abroad and a key tourism engine for Ninh Binh and the Red River Delta.
Golf campaign boosts Vietnam’s tourism brand globally
Within this strategy, golf serves as a “common language” while Tourism Ambassador Greg Norman, with his global reputation and the iconic “Great White Shark” image, plays the role of a compelling storyteller.
Sun Festival opens multi-experience celebration atop Nui Chua Peak
This upcoming April 30 – May 1 holiday, the Sun Festival stands out as an unmissable destination for visitors to Da Nang – a place where every step leads into a new realm of emotion, and every moment is worthy of being cherished forever.
International visitors flock to Phu Quoc to enjoy safe, friendly, high-quality destination
According to Nguyen Vu Khac Huy, Chairman of the provincial Tourism Association, Phu Quoc’s tourism boom is driven by expanded air connectivity, a surge in high-end resorts, visa exemptions, and recognition in global travel rankings. Notably, the island has been named among the world’s top four trending destinations for 2026.
New cruise route linking Ha Long and Lan Ha Bays launched
The launch of a new cruise service connecting Ha Long Bay in Quang Ninh province and Lan Ha Bay in neighbouring Hai Phong city marks a significant step in enhancing regional connectivity and promoting the conservation and value of the UNESCO-recogniaed Ha Long Bay – Cat Ba Archipelago.
Vietnam emerges as Southeast Asia’s top travel hotspot in 2026
In the first quarter of 2026, Vietnam posted the fastest tourism growth in the region, welcoming 6.76 million international arrivals, up 12.4% year-on-year. Key markets such as China, the Republic of Korea and Taiwan continued to underpin demand.