During this time of the year, food businesses in Ho Chi Minh City are busy organising for the Tet holiday. So far, food goods have been prepared with a total value of over 790 million USD, with food health and safety set at the top priority.
For Tan Quang Minh Manufacture and Trade Limited Company, the customer demands for goods to serve Tet has increased by 10 percent for the 2019 holiday year-on-year. Besides further investment in product design, the enterprise has also focused on more natural ingredients in order to meet the growing trend for less processed foods.
To rival high-end imported products in Vietnam during the Tet holiday, enterprises have invested in technology, while increasing product quality with many enhanced products.
According to the Food and Food Stuff Association of Ho Chi Minh City, the total goods value of the city is estimated at over 790 million USD, an increase from 23-36 percent year-on-year. In particular, the city has always been ready to provide sufficient goods to stabilise market prices.
In the context of fierce competition with imported goods, Vietnamese enterprises should invest more in the quality and design of products in order to meet the increasing demand of customers, while also promoting the “Vietnam prioritises Vietnamese goods” campaign.-VNA
