No enterprise has obtained the dominant position in the e-commercemarket in Vietnam, which means that great opportunities are stillawaiting new comers, according to an article published on the Englishlanguage news website VietNamNet Bridge.
A report of PwC showed that the most popular business models now in Vietnam are e-marketplace and e-retailers.
However,no enterprise is in the dominant position like Amazon in the US orTaobao in China. This can be the great opportunities for the newlyarrived businesses to cement their high positions in the potentialmarket.
According to PwC, the total value of the Vietnamesee-commerce market reached 300 million USD in 2011. Especially, theexpected growth rates are very high, at 75 percent per annum in2011-2015 which would allow the turnover to reach 2.8 billion USD by2015.
Vietnam is a country with a young population who are willing to spend money on non-essential goods items.
Itis expected that the number of internet users would rise from 30million in 2011 to 37 million by 2016, according to BMI. Meanwhile, therapid development of high-speed internet services would help internetusers more easily access online shopping services.
The report ofthe Vietnam E-commerce Association (VECOM) showed the strong developmentof the ways of online transaction B2B and B2C. It also pointed out thehigher efficiency in businesses’ email using. 83 percent of businessesgot orders via emails, higher than the 70 percent in 2012.
Search engines and e-newspapers continued to be the tool used by most enterprises (43 percent and 40 percent, respectively).
Socialnetworks have also been favoured to advertise manufacturers’ anddistributors’ websites, while the number of businesses using the tool(37 percent) is nearly equal to the percentage of businesses advertisingon e-newspapers.
However, VECOM has noted that 15 percent ofbusinesses still did not use any method to advertise their websites. 12percent of enterprises join e-trading floors in 2013, of which 33percent said this brought high efficiency.
According to NguyenDac Viet Dung, the owner of Sendo.vn, an e-trading floor, Vietnam hasgreat potentials for the e-commerce development.
“We obtained the high growth rate of over 50 percent a month in the last two months,” Dung said.
“Wedeliver goods in 53 provinces and cities nationwide, which shows thatshopping online has become a consumption habit of the Vietnamese,” headded.
The proverb “early bird can catch the worm” proves to be not absolutely true in the Vietnamese e-commerce market.
VuHai Nam, the business director of a web retailer, noted that it is theyounger retailers who have great competitive edge in the market, becausethey can provide new experiences to the people who have got used tohunting for goods online.
He went on to say that new comersalways bear the hard pressure because they have to compete with theelder web retailers. However, this allows them to avoid the mistakes theelder retailers once made.
Nam’s website, for example, follows aspecific way to develop his business. The website only provides theproducts with the well known brands, with limited orders.-VNA
A report of PwC showed that the most popular business models now in Vietnam are e-marketplace and e-retailers.
However,no enterprise is in the dominant position like Amazon in the US orTaobao in China. This can be the great opportunities for the newlyarrived businesses to cement their high positions in the potentialmarket.
According to PwC, the total value of the Vietnamesee-commerce market reached 300 million USD in 2011. Especially, theexpected growth rates are very high, at 75 percent per annum in2011-2015 which would allow the turnover to reach 2.8 billion USD by2015.
Vietnam is a country with a young population who are willing to spend money on non-essential goods items.
Itis expected that the number of internet users would rise from 30million in 2011 to 37 million by 2016, according to BMI. Meanwhile, therapid development of high-speed internet services would help internetusers more easily access online shopping services.
The report ofthe Vietnam E-commerce Association (VECOM) showed the strong developmentof the ways of online transaction B2B and B2C. It also pointed out thehigher efficiency in businesses’ email using. 83 percent of businessesgot orders via emails, higher than the 70 percent in 2012.
Search engines and e-newspapers continued to be the tool used by most enterprises (43 percent and 40 percent, respectively).
Socialnetworks have also been favoured to advertise manufacturers’ anddistributors’ websites, while the number of businesses using the tool(37 percent) is nearly equal to the percentage of businesses advertisingon e-newspapers.
However, VECOM has noted that 15 percent ofbusinesses still did not use any method to advertise their websites. 12percent of enterprises join e-trading floors in 2013, of which 33percent said this brought high efficiency.
According to NguyenDac Viet Dung, the owner of Sendo.vn, an e-trading floor, Vietnam hasgreat potentials for the e-commerce development.
“We obtained the high growth rate of over 50 percent a month in the last two months,” Dung said.
“Wedeliver goods in 53 provinces and cities nationwide, which shows thatshopping online has become a consumption habit of the Vietnamese,” headded.
The proverb “early bird can catch the worm” proves to be not absolutely true in the Vietnamese e-commerce market.
VuHai Nam, the business director of a web retailer, noted that it is theyounger retailers who have great competitive edge in the market, becausethey can provide new experiences to the people who have got used tohunting for goods online.
He went on to say that new comersalways bear the hard pressure because they have to compete with theelder web retailers. However, this allows them to avoid the mistakes theelder retailers once made.
Nam’s website, for example, follows aspecific way to develop his business. The website only provides theproducts with the well known brands, with limited orders.-VNA
