Cars at the Ford Vietnam plant in the northern province of Hai Duong (Photo: VNA) Hanoi (VNS/VNA) - Car companies are offering new door-to-door servicesand digitised shopping experiences to boost consumption amid the latestoutbreak of the COVID-19 pandemic in Vietnam.
The companies have launch sales consulting programmes at customers' homes wherethe customers can have a test drive, sign purchase contracts and get the cardelivered to their home without having to visit a showroom.
According to car dealers, although this new sales channel has only recentlybeen launched at some automakers and car dealers in Hanoi, the number ofcustomers ordering cars in this manner is the same as the number of those whowent to showrooms pre-pandemic.
Ford Vietnam general director Pham Van Dung told VietnamPlus.vn that theCOVID-19 pandemic is a challenging and special time for individuals, firms andcountries worldwide. Ford's business has been also affected by the pandemic,but the firm believes keeping its commitments to quality and customersatisfaction as well as ensuring safety is the best way to get through thischallenging period.
For the convenience and safety of customers during the COVID-19 pandemic, FordVietnam has implemented a programme to support online sales and home testdriving.
Customers can stay at home and make online requests or call their nearest Forddealer. Car dealers will contact the customers online or call them and bringthe cars to their home for a test drive.
Dung said the implementation of online sales not only creates an additionalsales channel but also helps to better take care of customers in the context ofthe pandemic.
A representative of VinFast said the latest outbreak has affected manyindustries, including the auto market.
Therefore, VinFast has launched a door-to-door service for customers to ensuresafety, including full processes from consulting, test driving, signingcontracts and approving online bank loans.
Along with Ford and VinFast, Mercedes-Benz Vietnam has launched an e-commerceplatform for its products at mercedes-benz.com.vn/shop, where it displays allnew car models with full information.
Customers only need to choose their favourite model and make online requests.
Bradley Kelly, general director of Mercedes-Benz Vietnam, expecteddigitalisation would be a great step forward in the journey of buying luxurycars for Vietnamese customers./.
VNA
