Companies must better study market, prepare for price surges

More should be done by rice exporters to understand the market and minimise risks, said industry insiders and experts.
Companies must better study market, prepare for price surges ảnh 1Vietnamese rice on a shelf at a store in the Mekong Delta province of Vinh Long. (Photo: VNA)
Hanoi (VNS/VNA) - More should be done by riceexporters to understand the market and minimise risks, said industry insidersand experts.

Despite Vietnamese rice making history by reaching 638 USD pertonne of 5% broken rice, the highest level recorded, according to the VietnamFood Association (VFA), rice exporters' profit margin has been getting everthinner, with some reporting losses.

A major contributor, according to a spokesperson from the VFA, ishow exporters leave themselves vulnerable to price fluctuations.

Many exporters choose to sign contracts with foreign buyers firstand look for supply later. Once prices surge in the domestic market, theyeither have to negotiate or accept the losses. Another factor was how quicklydomestic prices react to global prices, which has left exporters unprepared andunable to respond.

Renegotiation often takes time and adds extra costs, furtherhurting exporters, especially those with limited financial capacity.

As of mid-November, the asking price for rice in the Mekong Deltahas reached 13,200-14,400 VND per kilogramme, forcing exporters to compete witheach other to fulfil their contractual obligations.

Experts said at this price level, they must sell at 700 USD pertonne to make a profit, significantly higher than what the global market isoffering to buy. At these elevated prices, exporters also find it difficult toengage in new contracts.

Dinh Minh Tam, Director of Co May Co., a rice export company basedin the Mekong Delta province of Dong Thap, said exporters must better positionthemselves operationally and financially to minimise the potential damage ofprice surges.

He said a large factor leading to the current situation was a lackof quality market information and failure to closely observe pricefluctuations.

To make matters worse, some cornered companies resorted to unfairbusiness practices that caused market disorder, price manipulation, commercialfraud, contractual non-compliance and a decrease in quality. It often resultedin higher losses across the entire industry and damaged the reputation ofVietnamese products in foreign markets, hindering the industry's development inthe long run.

Weakening demand and oversupply have also thinned the industry'sprofit margin as the market is approaching saturation point. According to arecent report by FiinGroup, a market company based in Vietnam, the industry'sprofit margin has decreased from 17% in 2021 to 13.5% in 2022. Rising inputcosts for fertilizers, seeds and machinery also cut into profit.

It has resulted in a significant number of companies withdrawingfrom the market and weaker appeal for the agriculture industry as a whole.Based on a scoring model by the company, it's predicted that an increasingnumber of companies will face high to very high levels of risk, 13% in 2023 incomparison to 10% in 2022.

Data from the Ministry of Agriculture and Rural Development (MARD)showed in the first 10 months of 2023, the export price reached 558 USD pertonne, a 15.3% increase compared to the same period last year. Rice exportturnover reached 4 billion USD, a 35% increase in value compared to the sameperiod in 2022./.
VNA

See more

An overview of the workshop (Photo: VNA)

Project empowers women entrepreneurs to tap into global e-commerce market

Overall, more than 600 women-led enterprises benefited from the project’s training, while 13 partner organisations enhanced their expertise in supporting women in e-commerce. Between June and September 2025, the 32 participating firms recorded over 455,000 buyer searches and 85,000 page views, indicating increased visibility and growing confidence in the global digital marketplace.

A booth at the trade promotion fair. (Photo: VNA)

Red River Delta trade promotion fair opens in Hung Yen

A trade promotion fair for localities in the Red River Delta opened on November 10 in the northern province of Hung Yen, aiming to foster regional connectivity, promote sustainable development and enhance brand of regional products.

Tan Thuan Export Processing Zone, Ho Chi Minh City (Photo: VNA)

Foreign investors ready to pour capital into HCM City

Administrative reform remains HCM City’s top priority. The city aims to cut at least 30% of procedures, reduce processing times and costs, and shift from a “management mindset” to a “service mindset” to better support the business community.

PM Pham Minh Chinh speaks at the event (Photo: VNA)

PM spotlights solidarity, cooperation, dialogue at annual business forum

Vietnam will maintain political stability and social order, push three strategic breakthroughs in institutional reform, hard and soft infrastructure, and quality human resources, while restructuring the economy and reforming the growth model, sustaining macroeconomic stability, and bolstering connectivity between domestic and FDI enterprises, said PM Pham Minh Chinh.

Officers of the Vam Lang border guard station in Dong Thap disseminate information on the prevention of illegal, unreported and unregulated (IUU) fishing and present a national flag to members of a local ship. (Photo: VNA)

Dong Thap province’s fishing cooperation models prove effective

According to Tran Thi Be Bay, Deputy Director of the provincial Department of Agriculture and Environment, the cooperative groups and cooperatives have members engaging in logistics services, such as purchasing seafood at sea and supplying fuel to fishing vessels, thereby helping fishermen stay longer at sea and increase productivity.

Vietnam’s pepper exports maintain strong growth momentum of over 25%, earning nearly 1.4 billion USD in the first ten months of 2025. (Photo: VNA)

Pepper exports maintains over 25% growth

According to the Vietnam Pepper and Spice Association (VPSA), the country exported 19,430 tonnes of pepper in October, including 16,464 tonnes of black and 2,966 tonnes of white pepper, with a total value of 129.5 million USD.

Vietnam's dragonfruits for export (Photo: VNA)

Tay Ninh expands middle East–Africa markets for farm produce

Leveraging its position as a gateway linking the Southeast and Mekong Delta regions, Tay Ninh province is asserting its role as a strategic hub in expanding agricultural supply chains to Muslim markets, especially the Middle East and Africa, which have emerged as promising destinations for Vietnamese agricultural exports, particularly Halal-certified products.

Vietnam’s Trade Counselor in India Bui Trung Thuong and Nguyen Phi Van, Chairwoman of Go Global Holdings, cut the ribbon at the opening ceremony of a Three O’Clock coffee shop at AIPL Joy Central. (Photo: tuoitre.vn)

Three O’Clock brings Vietnamese coffee to India’s billion-people market

This milestone on November 8 came 11 months after the signing of an international franchise agreement between Three O’Clock (a brand under the Teatime limited company) and its exclusive master franchise partner for the Indian subcontinent FranGlobal. Under the deal, FranGlobal will develop the brand in India, Nepal, Sri Lanka, and Bangladesh, committing to a minimum of 100 outlets within a decade.

A Vietjet flight attendant offers gifts to international passengers during a flight. (Photo: courtesy of Vietjet)

Vietjet reports strong growth in Q3, announces 20% stock dividend

In Q3, Vietjet's air transport revenue reached 16.728 trillion VND, with a pre-tax profit of 393 billion VND. Cumulatively, for the first nine months of the year, the company reported air transport revenue of 52.329 trillion VND and a pre-tax profit of 1.987 trillion VND, which increased by 28% year-on-year.