After being put into operation earlier this year, Da Nang’s Son Tra night market has become a popular destination, attracting thousands of locals and tourists coming to shop. However, to become a noteworthy tourism product, the market needs more highlights and interesting activities.

With its convenient location, the Son Tra night market and pedestrian street has become a hot spot, attracting tourists and locals to the venue, especially during weekends.

Every night, the market welcomes up to 1,000 visitors who come to shop and sightsee. 

 Many people have praised that the market is well-aired and clean, with a clear source of products at reasonable prices. However, the market has not yet met visitors’ demand.

Among over 150 shops at the market, locally manufactured products are still modest compared to fashion, cosmetics, and imported product shops.

In the time ahead, the night market will be opening an additional 100 shops in order to diversify goods and services. Besides, shop sellers will be provided with foreign language courses such as English and Korean, as well as sales and marketing skills. 

The night market is a familiar trope across many tourism cities, and it has always been an attraction for tourists coming to experience local life. Hence the market should seek ways to create special highlights in atmosphere, products, and services in order to keep and attract tourists./.