The PM asked the Ministry of Industry and Trade to take concrete actions, including launching a special communication campaign to promote the “Vietnamese people prioritise using Vietnamese goods” movement, highlighting the quality of domestically produced products; and encouraging consumption of Vietnamese goods on both domestic and international e-commerce platforms.
This year, retail sales and consumer service revenue are expected to grow 10.5–12%, contributing to an overall economic growth target of 8.3–8.5%.
With a domestic market of over 100 million people, Vietnam holds huge potential for local businesses at a time when export markets are uncertain. Yet instead of being a launchpad for growth, the home market is crowded with goods of unclear origin, leaving many legitimate companies struggling to compete. Supporting Vietnamese businesses in defending their “home turf” will require strong action to clean up the market and expand distribution channels so local products reach more consumers.
Financial leasing was sound in several categories, such as for cars, up 26.4% to 8.5 trillion VND, ships up 79.44% and medical equipment up 50%.
VinFast is making steady progress in its journey to become the national EV brand for everyone, thanks to its diverse product lineup tailored to different customer groups and usage needs.
With its vast potential, Vietnam's domestic market serves as a crucial “support base” for local enterprises, especially amid increasingly complex and unpredictable global economic fluctuations, delegates said at a seminar in Ho Chi Minh City on April 22.
In 2025, global markets are expected to remain volatile, with trade tensions and protectionism posing risks. Amid these challenges, strengthening the domestic market is crucial for sustaining economic growth and stabilising production alongside expanding exports.
To stimulate consumption, it's necessary for Vietnam to implement a range of synchronised policies, including demand-boosting measures, tourism development, and increasing people's incomes through the development of investment and export pillars
Since the beginning of this year, the Vietnamese retail market has been cause for optimism as retail businesses opened new sales points.
About a decade ago, Chinese car brands like Zotye Z8, Beijing X7, and Brilliance V7 entered the Vietnamese market to limited success. But a new fleet of modern Chinese vehicles began to gain traction in the Vietnam market last year.
On the occasion of the Year of the Snake 2015, businesses launched a wide variety of products, creating strong sales of Vietnamese goods in the domestic market.
Prime Minister Pham Minh Chinh has required accelerating the development of the domestic market and the stimulation of consumption on the occasion of the Lunar New Year (Tet) 2025.
Vietnam's domestic market still holds significant untapped potential, and stimulating domestic consumption is a vital strategy to drive economic growth in the near future, according to economic experts.
Prime Minister Pham Minh Chinh on November 26 ordered the continuation of developing the domestic market and boosting consumption in the remainder of the year.
Aquatic exports is expected to surge in the remaining months of this year, as the year-end festive season comes, despite many challenges in the international markets, according to insiders.
Many programmes on promoting consumption until year end have been launched to boost domestic consumption growth, one of the three important pillars of the economy.
From now until the end of the year, many trade promotion and consumer demand stimulation programmes will be launched to boost the domestic market.
The price of SJC-branded gold bars in the domestic market has remained stable despite the rising global gold price recorded over the past couple of weeks.
Retail sales and services revenue in the first four months of this year totaled 2.06 quadrillion VND (81.06 billion VND), up 8.5% year-on-year, the General Statistics Office (GSO) said.
