Business

Exporters told how to conquer Thai market

Vietnamese exporters need to improve the quality of their products and take advantage of online platforms to reach foreign buyers amid the pandemic, especially in Thailand, a seminar heard in Ho Chi Minh City recently.
Exporters told how to conquer Thai market ảnh 1Businesses from HCM City and neighbouring provinces learn how to boost exports to the Thai market at a conference held by the HCM City Trade and Promotion Investment Centre on October 15. (Photo: VNA)


HCMCity (VNS/VNA)  — Vietnameseexporters need to improve the quality of their products and take advantage ofonline platforms to reach foreign buyers amid the pandemic, especially inThailand, a seminar heard in Ho Chi Minh City recently.

Speakingat the event organised by the HCM City Investment and Trade Promotion Centre,Tran Phu Lu, deputy director of the centre, said Vietnam and Thailand aremembers of the ASEAN Economic Community, Asia-Pacific Economic Cooperation,Mekong River Commission, Ayeyawady-Chao Phraya-Mekong Economic CooperationStrategy, and Greater Mekong Subregion.

Thailandis Vietnam’s largest trading partner in Southeast Asia, with their tradeaccounting for 30 percent of Vietnam’s total trade with all ASEAN membercountries in 2016-19, he said. 

Lastyear it was worth nearly 17 billion USD. 

Vietnam’sexports to Thailand account for a fifth of its total exports to thebloc. Due to the impact of the pandemic, trade between the two in thefirst nine months of the year fell 12.2 percent year-on-year while Vietnam’sexports declined by 11.9 percent to 3.616 billion USD.

Thetwo countries are negotiating to sign the Regional Comprehensive EconomicPartnership, a free trade agreement (FTA) between ASEAN and six of theirFTA partners such as China, the Republic of Korea, Japan, India, Australia, andNew Zealand.

TruongTo Uyen, beverage purchasing director for Central Retail in Vietnam, saidVietnamese exporters should produce competitive products if they want todisplay them on shelves at Thailand’s Big C & Go! in Vietnam.

“Toenter the supermarket system, suppliers need to meet stringent technicalstandards.

“Theproducts must be of high quality; they must have the required licences andcertificates; shipping conditions and product containers must comply with the requirementsfor each type of product.”

Productsmust also meet traceability and environmental protection requirements, sheadded.

Otherssaid Vietnamese businesses need to step up investment, expand scale, improvethe quality of their products, and be original equipment manufacturers.

CentralRetail operates 35 malls and 230 stores in 39 out of Vietnam’s 63provinces. 

Onthe sidelines of the conference, businesses also introduced their products toThai businesses through an online platform.

Morethan 180 businesses from HCM City and neighbouring provinces participated inthe event./. 

VNA
#Vietnamese exporters #Ho Chi Minh City #HCM City Investment and Trade Promotion Centre #ASEAN member countries #Vietnam #VietnamPlus #Vietnam news Thailand
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