Vietnamese mango sold in Japan (Photo: tapchitaichinh.vn) This project aims to build a close strategic cooperationrelationship between Hanoi's manufacturing and exporting enterprises andforeign distribution networks, on both traditional export and e-commerce channels,towards a stable and sustainable production - export - distribution model.
To accomplish these goals, Hanoi will direct relevant units,departments, and branches to provide market information for 5,000 businesses, andtraining for 1,000 ones to improve their competitiveness and supply capacity togradually participate in the global value chain; support 300 firms inparticipating in cross-border e-commerce; and help more than 500 products to beexported directly to foreign distribution networks.
Over the past time, through many foreign retail groups, Vietnamese goods have been presentmore and more in supermarkets and shops around the world.
Every year, many kinds of products of Vietnam in general andHanoi in particular are put up for sale at Aeon supermarkets and retail storesacross Japan through the “Vietnamese Goods Week” programme.
Besides traditional and typical products such as instantnoodles, rice paper, spices, coffee, garment and textiles and footwear,Vietnamese fruits and agricultural products have also gradually reached thehands of Japanese consumers. Through this programme, many products have beenimported by the Aeon Group and offered at hundreds of its supermarkets,contributing to realising the goal of 1 billion USD in the export turnover ofVietnamese goods through Aeon's system by 2025.
Similarly, Central Retail, one of the largest retailplatforms in Southeast Asia, has regularly organised a “Vietnamese Goods Week”programme in Thailand.
The group has also pledged to support Vietnamese enterprisesin seeking partners and bringing Vietnamese goods to its retail systems inThailand and Italy.
In addition, the export trend through distribution systemsbased on e-commerce platforms is also being considered as an effective solutionhelping businesses gradually participate in the global supply chain. In 2022,the Hanoi Department of Industry and Trade organised a workshop titled “Cross-bordere-commerce with Amazon - Export opportunities for Vietnamese enterprises”, inwhich more than 500 businesses were guided to access Amazon.
Do Hong Hanh, strategic partner director of Amazon GlobalSelling Vietnam, said that over recent years, the number of Vietnamese sellers has bên increasing on this e-commerce platform. In the coming time, Amazon GlobalSelling will strongly support Vietnamese businesses to grasp marketinformation, improve the quality of human resources, and gradually build up brandsfor Vietnamese goods in the world market./.
VNA
