A lull in the HCM City real estate market is pushing developers to offer promotions to bring back buyers.(Photo: nguoiduatin.vn)
HCM City (VNA) - A lull in the Ho Chi Minh City real estatemarket is pushing developers to offer promotions to bring back buyers.
Tuoitre.vn quoted an unnamed developer as saying that in the last two months ithas been difficult to sell apartments. His project in District 6 has 450 unitsbut only 140 have been sold since the beginning of this year.
His company had planned to begin a new project in the second quarter of thisyear, but it has been put on hold as a result of the market slowdown.
All his employees have been put on the job of selling apartments at oldprojects, he said.
Pham Lan, general director of Danh Khoi A Chau Company, said the land segmenthas slumped since last month since customers have become apprehensive afterprices skyrocketed in districts 2 and 9.
Besides, many expect the market to remain steady until the end of the year andso have put off their buying plans, he added.
Le Hoang Chau, chairman of the HCM City Real Estate Association, said this yeardevelopers had been selling their old projects and few new ones have come tothe market.
Land transactions are strongly down since Lunar New Year in late January, headded.
Dao Xuan Tung, head of the Can Gio Notary Office, said the number of landtransactions has declined sharply.
In May every day his office handled 30-40 registrations, but the figure hascome down to below 10 since June, he added.
Other notary offices reported a similar situation, with transactions comingdown by 30-40 percent.
Faced with a slump on one hand and the need to repay banks on the other,developers are offering many promotions like increasing the amenities on offer,furniture packages, increasing the time between instalments and lucky draws,though they have not reduced prices or only reduced them marginally.
The developer of the District 6 project said cutting prices would not be fairto previous buyers, but, faced with pressure from the bank, he had decided toincrease the time between instalments from one month to three.
Since the beginning of last month, a company in District 7 has added manyamenities at a project it plans to build. Besides, customers from districts 1,5, 7 and Binh Thanh will get 1 percent discount and an additional 1 percent ifthey buy in a group.
The company has also oragnised a lucky draw to attract customers. - VNA
VNA
