
The municipal People’s Committee has issued a planon the implementation of the programme that covers food, foodstuff and other necessaries,including those in service of the 2025 Lunar New Year (Tet) Festival.
The majority of the participating enterprises are reputablebrands, commanding a high market share and serving as key nodes in supplychains that span across many cities and provinces nationwide.
Therefore, this year’s programme is expected to helpincrease output, as well as consumers’ access to goods governed by the price stabilisationpolicy.
Products under the programme rise by 4-6%year-on-year and make up 21-32% of the market share in ordinary months, and 24-41%in the Lunar New Year period.
The enterprises will receive support in businesspremises rental prices, transport services and brand building.
The programme, together with many others in supportof production and business activities in the country’s southern biggesteconomic hub, is set to raise production capacity and competitiveness of theparticipating firms in particular and those in the city in general./.