Promoting the advantage of cuisine will help Ho Chi Minh City attract many visitors. (Photo: VGP) HCM City (VNA) – Ho Chi Minh City Food & BeverageAssociation (FBA) has been set up with the aim of exploring and developing Vietnamesecuisine and showcasing it throughout Vietnam and the world.
At a meeting held on January 11, delegates agreed to approve thecharter and operational orientation of the association and elected an executiveboard of 43 members. Nguyen Tan Viet, Chairman of the Vietnam Food & BeverageAssociation was elected Chairman of FBA.
The F&B Vietnam Festival 2022 and Vietnamese Cuisine 2023 Forumwere also organised on the same day.
The F&B Vietnam Festival 2022 featured 100 dishes and specialties of Vietnam as well as those of Thailand, the Republic of Korea and Japan. This was part ofactivities aimed at promoting consumption demand and reviving tourism in HCM City and Vietnam as a whole.
Entitled “Night-life Economy & Cuisine Development”, the VietnameseCuisine 2023 Forum was expected to offer opportunities for enterprises to popularise Vietnamese brands to regional and international markets.
According to Nguyen Quang Huy, President of the Vietnam InnovationStartup Network (VISTARTUP), cuisine is an advantage for Vietnam and HCM Cityin particular, to attract visitors, especially foreign travelers. Currently, thecity has many 4-5 star restaurants, he said, adding that the planning of 22 food streets will serve the demand of customers from Europe, the US and Japan.
Nguyen Thi Anh Hoa, Director of HCM City’s Department of Tourism,said that taking advantage of cusine to increase the value and competitivenessof tourism has been defined as one of the key tasks of the industry in recentyears.
This year, the city’s tourism sector will focus on building a set ofcriteria to evaluate its food service establishments, she said, adding that attentionwill be paid to developing tourism products in combination with the expansion of thecity's night economy./.
