Illustrative image. (Photo: insights.dice.com) Hanoi (VNA) – Indonesia is drafting a regulation enabling media outlets to receive payments from digital platforms or aggregators that carry their content, the country’s Press Council has said.
The new law is expected to be issued as a presidential regulation within a month.
According to Arif Zulkifli, a member of the council, these platforms benefit from carrying content generated by media companies while most media firms receive small profits. This is unfair, he said, adding that the new law is expected to level the playing field between media and tech firms in terms of providing content and generating profit.
Addressing a communications-related event held on February 9, President Joko Widodo said that the enactment of a new law is essential since foreign digital platforms make up 60% of the advertisement market in the Southeast Asian country.
The law, proposed two years ago, is inspired by similar laws in Germany and Australia.
In March 2021, Australia enacted a law that requires technology companies to pay local publishers to use their content. Since then, more than 30 agreements have been signed between technology companies and media outlets, paying for content that generated clicks and advertising dollars, according to a report by the country's Treasury./.
