Hanoi (VNA) - The Italian Chamber of Commercein Vietnam (ICHAM) together with the Embassy of Italy held a press conference onJune 1 regarding the upcoming “True Italian Taste 2020”.
The programme, first launched by the Italian Governmentin 2018 in 40 countries and territories, aims to promote Italian cuisine andthis Vietnamese edition will be the first staged by ICHAM since the COVID-19pandemic broke out.
“True Italian Taste 2020” will feature four mainactivities. The one specialising on pasta - a traditional Italian dish - willbe held at the Caravelle Saigon Hotel on June 3 with the participation of threewell-known Italian chefs in HCM City.
Speaking at the press conference, Italian Ambassadorto Vietnam Antonio Alessandro said pasta has become an iconic Italian dish and isnow served around the world.
A global survey by charity Oxfam named it the world’smost popular dish, he added.
He also voiced a belief that bilateral trade willfurther thrive when the EU-Vietnam Free Trade Agreement (EVFTA) officiallytakes effect, which is expected this year.
ICHAM Executive Director Pham Hoang Hai said the programmeis expected to help importers, food distributors, food and beverage (F&B) providers,hotels, and consumers select authentic Italian goods and avoid any issuesrelating to product origin.
Two-way trade between Vietnam and Italy hit 5 billionUSD in 2019, with Vietnam purchasing foodstuffs worth more than 100 millionUSD./.
