Both the theme “ASEAN: Enhancing Connectivity andResilience” and the logo aim at reflecting the challenges and opportunitiesthat the ASEAN region has faced over the past decades, reported local media.
In the face of challenges from economic and financial difficulties,climate change, natural disasters, cyber and traditional security issues, Laos realisesthe significance of increasing connectivity and resilience as a way toreinforce the ASEAN Community and effectively deal with current and emergingthreats.
The logo has the four colours of the ASEAN flag and symbol -blue, white, red and yellow - designed in a circle, symbolising the globe and ASEAN'srelationship with partners around the world. The circle is a combination of a C (the initial of Connectivity) and an R (standing for Resilience). The “ASEAN”text in the logo is presented in Lao script to represent the aesthetic design inthe traditional culture of Laos.
As the ASEAN Chair 2024, Laos will use this logo in all ASEANmeetings at all levels. In addition, this logo will also be introduced in the massmedia throughout the year to raise public awareness about ASEAN, starting fromJanuary 1, 2024.
This will be the third time for Laos to take the charge ofthe ASEAN Chair, which provides the country a chance to enhance its role andposition in the regional and world arenas and promote its culture, traditionand tourism./.