Many hotel projects of international brands in Vietnam are expected to operational this year. (Photo: AccorHotels) Such projects as Regent Phu Quoc, Voco Hotel Da Nang,Best Western Plus Marvella Nha Trang, Radisson Resort Phan Thiet and Mercure DaLat are scheduled to offer services soon.
Mauro Gasparotti, Director of Savills Hotels APAC,said investors and hotel managers have begun to resume operations, kickstart employment and training plans, and boost marketing campaigns in anticipation ofthe recovery of the international market.
Many countries in the region like Thailand,Indonesia and Cambodia have gradually restored tourism, he said, suggestingVietnam’s tourism sector step up promotion to affirm itself in theglobal tourism map.
This needs coordination between agencies, localauthorities, organisations and businesses operating in the sphere, he added.
Since Vietnam piloted the “vaccine passport”programme last November, the country welcomed nearly 9,000 international tourists, which is a modest number due to the programme's rather stringent requirements.
However, the country will fully open its doors to internationaltourists from mid-March, and foreign arrivals will not need to book tourpackages as required in the trial phase once they satisfy regulations set bythe Ministry of Health.
The policy would help hotels and leisure real estaterevive after the pandemic hiatus.
Vietnam aims to serve 65 million holidaymakers this year, including 5 million foreigners.
Matthew Powell, Director of Savills Hanoi, held thatalthough leisure real estate is benefiting from domestic tourism, internationalvacationers will give a boost to the Vietnamese tourism industry.
According to statistics by Savills, the number ofbranded hotel and resort projects in Vietnam increased from 36 with 8,200 roomsin 2010 to 120 with 32,000 rooms late January, 2022. About 64 regional andinternational brands have come to the Southeast Asian nation.
Citing the example of cooperation between Vinpearl JSC and MeliáHotels International, Gasparotti said such partnerships help toraise project values and competitiveness, boost regional development and luremore investors.
Gasparotti and other experts, however, stressed theneed to select brands carefully, saying they should match operational models ofprojects to match diverse tourism demand./.
VNA
