Mobifone was ranked second among the top 20 most valuable ASEAN telecom brands by Brand Finance (Photo: Mobifone)

Hanoi (VNA) – Mobifone was ranked second among the top 20 most valuable ASEAN telecom brands by the UK-based brand valuation consultancy Brand Finance, Deputy General Director of the firm Nguyen Manh Hung announced on April 13.

Mobifone’s brand equity has grown 76 percent from 2015, exceeding that of other major telecommunications service providers in Vietnam such as Viettel and Vinaphone.

It only ranks behind Unitel, a joint venture between the Laos-Asia Telecom Company and the Viettel Global Joint Stock Company of Vietnam, with a growth rate of 106 percent.

According to Hung, the outcome was attributed to Mobifone’s efforts to deliver the best in customer services. Investment in image and brand improvement was also a factor, he added.

The list of the top 20 most valuable ASEAN telecom brands was made based on tracking and analysing the activities of telecom powerhouses across the region.-VNA