Mid-autumn festival is only a couple of days away, so people have been flocking to bakeries for yummy mooncakes, a can’t-miss dish during the festival.
Mooncakes have dominated streets in Da Nang city in recent days. Consumers with a sweet tooth have grabbed them already, long before the Mid-Autumn festival. To draw consumers, mooncake producers this year pay more attention to packaging and quality.
This year, many mooncake producers go for a diverse strategy to lure consumers. Regardless of people’s income or diets, they still can purchase their favourite cakes. The high-end segment is still considered a cash cow for confectionary brands, which accounts for more than 50 percent of the mooncake market in Da Nang.
To stimulate purchasing power, producers have come up with numerous strategies and plans, including discount programmes and e-commerce selling channels.-VNA
