New ecommerce platform launched for Vietnamese musicians

A new ecommerce platform is inviting Vietnamese music industry stakeholders to market and sell their creations on it.
New ecommerce platform launched for Vietnamese musicians ảnh 1Illustrative image (Source: the VAB’s facebook)
HCM City (VNS/VNA) - A new ecommerce platform is inviting Vietnamesemusic industry stakeholders to market and sell their creations on it.

The platform, VAB (Vietnam Artist Booking) launched last week, looks to gathermusicians, composers, singers and music producers to introduce, sell and buytheir products.

It aims to develop a comprehensive range of services, using a variety ofdatabases and licensing systems that “will satisfy the needs of both copyrightowners and music users.”

The platform updates photos of and information about authors, their career andworks. This allows copyright organisations nationwide to access relevantinformation.

“We are working to encourage music artists, listeners and internet users tofocus on ecommerce platforms to introduce, promote, sell and buy music products,”said singer- musician Luu Quang Minh, VAB creative director.

Minh said VAB was working with audio streaming platforms and video sharing andsocial media networks such as Spotify, TikTok, YouTube and Facebook to improveits business.

“We have cooperated with the Vietnam Music Copyright Protection Centre toprotect singers, songwriters and composers from copyright infringement,” hesaid.

The centre is the country’s first organisation of its kind. It has attractedmore than 4,600 members nationwide and has signed more than 1,700 contractswith music producers and entertainment companies. It has collected 37 billion VND(1.6 million USD) in royalties for registered composers and songwriters in thesecond quarter of the year 2022. The amount of royalties collected came mostlyfrom the use of online MVs and CDs, and music websites.

It has also collected and paid royalties to nearly 3 million foreign citizensand foreign organisations through its foreign counterparts.

“The local industry has developed more quickly due to the growth of digitalmusic companies and online music sites,” said Minh.

The VAB platform can be accessed at https://vab.vn./.
VNA

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