In Sa Pa (Photo: VNA) HCM City (VNS/VNA) - Vietnam’s reopening of its domestic travelsector is expected to be replicated by focusing on short-haul Asian marketsthat will enhance its international tourism profile, according to a surveyconducted by the hospitality consulting group, the C9 Hotelworks, andDelivering Asia Communications.
The country has effectively demonstrated a COVID-19 fightingmodel in Southeast Asia with a focus on the all-important driver of airliftdemand.
The newly released survey of qualified travellers fromfirst-tier cities in China by hospitality consulting group C9 Hotelworks andDelivering Asia Communications was created to understand relevant overseastravel sentiment for the remainder of 2020, and to analyse demand for Chineseinbound tourism to Vietnam.
Key points highlighted in the survey are that nearly half ofthe respondents want to travel abroad this year, with 45 percent interested intravelling specifically to Vietnam.
Moreover, post COVID-19 Chinese travellers are looking atmore mainstream, well-known destinations with top Vietnam picks being HCM City,Hanoi, Nha Trang/Cam Ranh Bay and Ha Long Bay.
Speaking about the reopening of Vietnamese tourism, C9Hotelworks Managing Director Bill Barnett said: “A post-crisis short-term ‘fearfactor’ is expected for extended air travel which will be manifested in apreference for short-haul, door-to-door flights, which is a key opportunity forChina outbound tourism to Vietnam.”
“Of equal importance is to understand that, at the moment,and in the coming months, domestic travel and tourism will define the gradualrecovery process. What is significant about the China Vietnam Survey is who theimmediate post-crisis travellers are, and how hotels and tourism stakeholderscan proactively meet their needs. We see a parallel trend in early travellersboth domestically and from the China data, which pair up in a new tourismvisitor profile,” said Barnett.
Putting the market insights to use is an important sentimentvoiced by David Johnson, CEO of Delivering Asia Communications, who added that“a 360 degree view of the results from over 1,000 qualified respondentsconcludes that tourism for the remainder of the year will be heavily leveragedby younger travellers 20-29 years old who are increasingly placing an emphasison booking hotels on digital platforms".
“Two other significant trends from our China research showedthat aside from sightseeing and eating being key activities, nature moved up inpreference, which could be a reaction to a post-crisis change in tourismvalues. Diving into accommodation preferences, the two ends of the price spectrumof budget/economy and five-star hotels drew the most positive responses fromthe Chinese surveyed,” he said.
One final takeaway from the survey is how younger travellersare reflected, with 81 percent saying they would choose independent travel overgroup tours. This fact, coupled by younger Chinese booking travel digitally viaWeChat and Fliggy, is a new twist in Vietnam’s marketing to China inboundtourists./.
The country has effectively demonstrated a COVID-19 fightingmodel in Southeast Asia with a focus on the all-important driver of airliftdemand.
The newly released survey of qualified travellers fromfirst-tier cities in China by hospitality consulting group C9 Hotelworks andDelivering Asia Communications was created to understand relevant overseastravel sentiment for the remainder of 2020, and to analyse demand for Chineseinbound tourism to Vietnam.
Key points highlighted in the survey are that nearly half ofthe respondents want to travel abroad this year, with 45 percent interested intravelling specifically to Vietnam.
Moreover, post COVID-19 Chinese travellers are looking atmore mainstream, well-known destinations with top Vietnam picks being HCM City,Hanoi, Nha Trang/Cam Ranh Bay and Ha Long Bay.
Speaking about the reopening of Vietnamese tourism, C9Hotelworks Managing Director Bill Barnett said: “A post-crisis short-term ‘fearfactor’ is expected for extended air travel which will be manifested in apreference for short-haul, door-to-door flights, which is a key opportunity forChina outbound tourism to Vietnam.”
“Of equal importance is to understand that, at the moment,and in the coming months, domestic travel and tourism will define the gradualrecovery process. What is significant about the China Vietnam Survey is who theimmediate post-crisis travellers are, and how hotels and tourism stakeholderscan proactively meet their needs. We see a parallel trend in early travellersboth domestically and from the China data, which pair up in a new tourismvisitor profile,” said Barnett.
Putting the market insights to use is an important sentimentvoiced by David Johnson, CEO of Delivering Asia Communications, who added that“a 360 degree view of the results from over 1,000 qualified respondentsconcludes that tourism for the remainder of the year will be heavily leveragedby younger travellers 20-29 years old who are increasingly placing an emphasison booking hotels on digital platforms".
“Two other significant trends from our China research showedthat aside from sightseeing and eating being key activities, nature moved up inpreference, which could be a reaction to a post-crisis change in tourismvalues. Diving into accommodation preferences, the two ends of the price spectrumof budget/economy and five-star hotels drew the most positive responses fromthe Chinese surveyed,” he said.
One final takeaway from the survey is how younger travellersare reflected, with 81 percent saying they would choose independent travel overgroup tours. This fact, coupled by younger Chinese booking travel digitally viaWeChat and Fliggy, is a new twist in Vietnam’s marketing to China inboundtourists./.
VNA
