Vietnamese small and medium-sized enterprises (SMEs) joined their counterparts from Indonesia, the Philippines and Pakistan in recent training courses in France to enhance their export competitiveness in European market.
According to the Vietnamese Embassy’s Trade Office in France, the courses from October 19-25 were part of the Export Coaching Programme (ECP) – which aims to help exporters make inroads into Europe.
In Vietnam, the programme is implemented by the Vietnam Trade Promotion Agency (Viettrade) and the Netherlands’s Centre for the Promotion of Imports from developing countries (CBI) in the 2014-2016 period.
The trainees were equipped with marketing and management skills to better cater for the demands of European customers.
They also had an opportunity to study the market trends and competitiveness at the Global Food Marketplace (SIAL) – the world’s largest food exhibition, in Paris on October 19-23, as well as visited and studied the operation process of some food ingredient companies in France and Germany.
Next year, Viettrade and the CBI will arrange for more Vietnamese businesses to attend similar training courses and organise a workshop to help Vietnamese food producers outline proper strategies to promote their potential products such as tea and honey in Europe.
The two sides will also help ECP beneficiary businesses to attend the Vietnam FoodExpo in Ho Chi Minh City and the Anuga Food Fair in Germany, which are slated for May and October next year.-VNA
According to the Vietnamese Embassy’s Trade Office in France, the courses from October 19-25 were part of the Export Coaching Programme (ECP) – which aims to help exporters make inroads into Europe.
In Vietnam, the programme is implemented by the Vietnam Trade Promotion Agency (Viettrade) and the Netherlands’s Centre for the Promotion of Imports from developing countries (CBI) in the 2014-2016 period.
The trainees were equipped with marketing and management skills to better cater for the demands of European customers.
They also had an opportunity to study the market trends and competitiveness at the Global Food Marketplace (SIAL) – the world’s largest food exhibition, in Paris on October 19-23, as well as visited and studied the operation process of some food ingredient companies in France and Germany.
Next year, Viettrade and the CBI will arrange for more Vietnamese businesses to attend similar training courses and organise a workshop to help Vietnamese food producers outline proper strategies to promote their potential products such as tea and honey in Europe.
The two sides will also help ECP beneficiary businesses to attend the Vietnam FoodExpo in Ho Chi Minh City and the Anuga Food Fair in Germany, which are slated for May and October next year.-VNA
