Keyword: "consumer behaviour"

Vietnam’s e-commerce sector is regarded as one of the most dynamic in the region. According to international research organisations, the country ranked third in Southeast Asia by market size in 2024 and fifth globally for e-commerce growth rate in 2022.

The Ministry of Industry and Trade (MoIT) forecasts that the revenue of the food and beverage (F&B) industry will grow by 10.92% this year, reaching more than 720 trillion VND (29.8 billion USD).

Many Thai businesses are struggling to continue operations, with 1,867 enterprises shutting up shop in July, The Nation newspaper reported.

Digital transformation is vital for businesses in the trading sector to stay competitive in today’s market, and they need to focus their resources and implement it methodically to derive greater efficiency, heard a symposium in Ho Chi Minh City last week.

Snacks are replacing traditional meals as busy modern life changes consumer behaviour, making the snack market lucrative globally including in Vietnam, experts said.

Kantar Worldpanel, the leading expert in consumer behaviour, organised a launch event for out-of-home (OOH) panel in Ho Chi Minh City on December 12.