Beyond preservation: Unlocking the value of Vietnam's heritage
Dr. Nguyen Thu Hanh, Director of the Centre for Research and Development of Vietnam Cultural Industry (SDCI), said Vietnam has traditionally focused on preserving heritage rather than creating new value from it. The key obstacle, she noted, is the weak connection between heritage and science, technology, education, design, communications and the marketplace, limiting its economic, educational and social impact despite the country's abundant cultural resources.