Instead of focusing mainly on protecting consumers as previously, the Law on E-commerce clearly defines the legal responsibilities of all participants in the digital marketplace, including e-commerce platforms, businesses, online sellers, key opinion leaders (KOLs), key opinion consumers (KOCs) and affiliate marketers.
Vietnam's e-commerce sector is entering a new phase of development as the Law on E-commerce officially takes effect on July 1. Beyond providing a clearer legal framework for online business, the new law is expected to address long-standing shortcomings, strengthen consumer confidence and support the sustainable growth of the digital marketplace.
Among foreign suppliers, 176 entities had registered, declared and paid taxes through the portal by the end of September 2025. Major names include Meta, Google, Netflix and TikTok.
