Keyword: "domestic goods"

The event is among a series of initiatives planned for 2026 to stimulate the consumption of locally made products. Beyond serving as a showcase for goods, it is designed as a platform connecting businesses, consumers and key opinion leaders (KOLs), thereby enhancing the visibility of Vietnamese brands amid rapid digital transformation.

Vietnam's campaign to boost consumption of domestic products is showing remarkable success, with over 90% of Vietnamese consumers now showing confidence in and preference for locally-made goods, reflecting tangible improvement in Vietnam’s business and investment climate.

The Ministry of Industry and Trade (MoIT) has issued a directive, urging agencies to stimulate consumer demand and promote domestic goods during the Tet (Lunar New Year) holiday and the first quarter of the year.

Vietnam’s seaports handled an estimated 117 million tonnes of commodities in the first two months of 2022, posting a year-on-year rise of 7 percent, the Vietnam Maritime Administrative (VMA) reported.

A recent study by Nielsen showed that up to 76 percent of Vietnamese consumers prefer locally made products.

The northern province of Bac Ninh is hosting its second made-in-Vietnam fair under the programme of encouraging the consumption of Vietnamese products.