Experts say e-commerce has given young people a major advantage, allowing them to start small while reaching large markets. However, for this advantage to become a lasting springboard, they need to be equipped simultaneously with technology, business skills and legal knowledge.
The partnership aims to support small and medium-sized enterprises (SMEs) by providing tools and technological solutions to optimise business efficiency, expand markets and strengthen competitiveness.
E-commerce is no longer a new trend, but has become an important factor helping businesses develop and integrate into the global digital economy.
Improving digital business capacity is fundamental to give each speciality product a digital brand, enabling e-commerce to become a viable tool for livelihoods, value creation, and the promotion of regional cultural identity.