Keyword: "export strategy"

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Illustrative image. Vietnamese exports to North America reached remarkable milestones last year, with the export revenue to the US surpassing 97 billion USD, and that to Canada and Mexico each standing at 5-6 billion USD. (Photo: VNA)

Seminar seeks ways to enter North American market

The North American market offers tremendous opportunities for Vietnamese exports, but penetrating demands robust brand strategies and carefully crafted market plans, as highlighted at a seminar held in Ho Chi Minh City on December 19.