Keyword: "Generation Z"

As experiences become a benchmark of lifestyle value, younger travellers, especially Generation Z, are redrawing Vietnam’s tourism map with highly personalised journeys of exploration.

About 65-70% of these trendsetters are booking getaways spanning two days and one night to five days and four nights, which combine thrill-seeking with chill time.

Bangkok tops Gen Z travel list for 2025, outshining global rivals

A VietnamPlus survey of 764 young people shows that 83.9% of Gen Z use smartphones to read news, only 12% use computers, and the rest access content via tablets.

The increasing unemployment rate of Generation Z (people born between 1997 and 2012) in Indonesia is causing economic pressure and wasting human resources.

The rapid expansion of foreign food and beverage (F&B) chains in Vietnam was making the domestic market more robust despite the trend of tightening spending in a global downturn.

It is clear that Generation Z, born between 1998 and 2010, has a significant impact on the consumer market, a recent report released by global measurement and data analytics company Nielsen said.