From heritage preservation to cultural industry development, Hanoi is tapping into its cultural strengths for sustainable growth. As a land famed for its traditional crafts, the Vietnamese capital continues to cement its place on the global creative and cultural map, with four craft villages now joining the World Crafts Cities Network.
In 2025, Hanoi welcomed more than 33.7 million visitors, up 20.8% from 2024. International arrivals exceeded 7.82 million, a 22.7% year-on-year increase. Total tourism revenue was estimated at more than 134.46 trillion VND (about 5.1 billion USD), a 21.5% rise year on year.
The recognition of Hanoi pho (Hanoi’s noodle soup) as a national intangible cultural heritage element marks a significant milestone in promoting traditional cultural values and paves the way for this iconic dish to secure its place on the global culinary map, experts said.
