In 2025, Da Nang implemented targeted promotion campaigns to attract Muslim travellers from Indonesia, Malaysia, CIS countries and the Middle East, welcoming more than 617,000 visitors from these markets, supported by newly opened direct and charter air routes.
As a tourism hub, Hanoi is now actively developing strategies to attract Muslim travellers. In recent years, the city has seen a notable uptick in visitors from countries with large Muslim populations.
With its scenic landscapes, cultural richness, and world-renowned Ha Long Bay, Quang Ninh is considered well-placed to tap into the growing Halal tourism market.
Muslim tourism has become a global trend and is playing an increasingly vital role in many countries' tourism sectors, said Dr. Trinh Thi Thu Ha, Rector of the Hanoi College of Commerce and Tourism.
The Vietnamese Embassy in Brunei on November 6 organised a workshop to boost tourism cooperation between Vietnam, Brunei and the Brunei-Indonesia-Malaysia-Philippines East ASEAN Growth Area (BIMP-EAGA).
A conference was held in the Central Highlands province of Lam Dong on August 29 to help local tourism businesses learn more about Halal tourism industry standards and connect with Indian tour operators.
The Thai Government is developing a strategy to turn Thailand into the region’s hub for halal tourism, Spokesman Chai Wacharonke said on July 8.
