Throughout his life, President Ho Chi Minh placed special emphasis on the development of Vietnamese culture and people, highlighting the importance and pioneering role of culture as a guiding light leading the nation to victory.
At its core, the plan emphasises mobilising the combined strength of the political system and society, linking communications with the promotion of cultural values and soft power of the country.
Vietnam is now taking steps to enhance its global profile through a comprehensive communication strategy aimed at promoting the country’s image overseas for the 2026–2030 period, with a vision to 2045.
A roundtable themed “Defining Vietnam: Promoting the nation's image in the new era” was held on July 10, to gather feedback on a draft strategy for popularising the country’s image abroad.
According to the VNA General Director, to successfully realise the strategy, it is essential to build a strong media ecosystem in which the mainstream press plays a leading role in providing a reliable data foundation for various stakeholders to collectively tell the story of a Vietnam that is innovative and creative, preserving traditions and constantly striving for progress