Experts believe that with coordinated reforms in institutions, technology, human resources and infrastructure, Vietnam can transform its cultural heritage into a powerful engine for innovation, economic growth and national soft power in the new era.
As Vietnam identifies cultural industries as a new driver of economic growth and national branding, AI is expected to play an increasingly important role in strengthening their competitiveness.
It is the stories behind each dish that create lasting memories, transforming a meal into a journey of cultural discovery that visitors are eager to share, an expert has said.
The screening not only met the need for cultural and artistic enjoyment but also created a meaningful opportunity, especially for younger generations of both countries, to revisit their shared history, promote revolutionary traditions, and foster patriotism, said Ambassador Nguyen Minh Tam.
The booth of the Vietnamese Consulate General in Hong Kong has attracted considerable attention with a vibrant display featuring traditional conical hats painted with Vietnamese landscapes, red lanterns and large images of popular destinations such as Ha Long Bay, Sa Pa, Hue and Da Nang.
Party General Secretary and State President To Lam pushed for a shift from a focus on traditional spaces to cultivating culture in both physical and digital spaces, and from simply prioritising preservation to striking a close balance between preservation with innovation.
The display is built around four themes of royal authority, court rituals and order, craftsmanship and artistic excellence, and the enduring splendor of a golden era.
In a first, every major commercial cinema chain in the country will join in, offering free screenings as a massive salute to the nation’s fallen and its veterans.
In Vietnamese cultural life, gratitude toward preceding generations has long been preserved as an integral part of the nation's identity. This tradition is reflected in ancestor worship practiced in families, the Worship of the Hung Kings, village deities, national heroes and eminent cultural figures, as well as tributes to generations who sacrificed their lives for the nation's independence and freedom.
After three editions under the theme "Bridging Asia", DANAFF IV has adopted the new theme "Bridging Asia to the World", reflecting its ambition to connect Vietnamese cinema more closely with regional and global film industries.
The festival, running from April to December, features a wide range of commemorative, cultural, artistic, sporting, tourism, investment networking, trade promotion and community activities carrying messages of peace, friendship and development.
Vietnamese Consul General Nguyen Viet Kien stressed that cultural exchange activities serve as a powerful bridge connecting people and strengthening bonds among different communities in Artyom.
The festival aims to showcase the cultural and tourism values of Thang Long – Hanoi, honour the beauty and significance of the lotus in Vietnamese life, and promote lotus-based products as part of efforts to boost the capital’s cultural and tourism industries.
Vietnam’s cultural industries currently comprise around 70,000 active enterprises, generating employment for more than 3 million workers and contributing an estimated 2.5–3% of GDP. Several localities have also developed creative ecosystems, innovation hubs, and effective cultural economy models.
Among the province’s success stories is Ta Phin commune, one of Lao Cai’s earliest community-based tourism destinations and a locality renowned for its diverse traditional occupations that provide stable and sustainable livelihoods for ethnic minority communities.
Trinh Van Quyet, Politburo member, Secretary of the Party Central Committee and Chairman of its Commission for Information, Education and Mass Mobilisation, called on journalists nationwide to stay close to reality, uphold the Party characteristic and people-centred orientation of the press, remain absolutely loyal to the Fatherland and the revolutionary cause, and continuously innovate and master new technologies.
Vietnamese Ambassador to Japan Pham Quang Hieu described the programme as a meaningful initiative that helps nurture lasting friendship between the younger generations of the two countries. He said people-to-people ties are the foundation of the Vietnam–Japan relationship, and that friendships and mutual understanding built by young people today will strengthen bilateral relations in the future.
The event brought together nine teams from Lao ministries, educational institutions and Vietnamese language centres, reflecting growing interest in learning Vietnamese among Lao officials and professionals involved in bilateral cooperation activities.
UNESCO Assistant Director-General for Culture Nayef Al-Fayez stressed that the values represented by Van Mieu – Quoc Tu Giam – the fondness for learning, cultural continuity, and the pursuit of knowledge – closely align with UNESCO’s mission to advance education, safeguard heritage, and foster dialogue among nations.
Beyond product display and retail, the village is positioned as an open cultural space where visitors can explore the history of pottery-making, observe production processes, interact with artisans, and take part directly in pottery-making activities.