Keyword: "Nuclear families"

Despite strong family bonds, many households in Vietnam now live in separate “worlds” shaped by technology and global integration. The rapid expansion of digital information has placed traditional family education under pressure, as children increasingly turn to online sources of knowledge rather than learning from parents and grandparents.

A rising affluent class, more nuclear families, the booming development of digital technology, and an increasing demand for personalisation among consumers will offer opportunities and challenges for FMCG brands in the coming years, according to Kantar Worldpanel Vietnam.