Vietnamese travellers embracing climate-conscious tourism
According to Booking.com's 2026 Travel & Sustainability Report, 96% of Vietnamese respondents said sustainable travel is an important or very important priority.
Vietnam tourism accelerates green transition to power 2026 growth
Looking ahead to 2026, the tourism sector targets about 25 million international arrivals, 150 million domestic holidaymakers and total revenue of around 1.12 quadrillion VND (approximately 43 billion USD), reflecting its ambition to develop tourism into a spearhead economic sector in line with the Government's goals.