Ho Chi Minh City bets on data analytics to woo global tourists
The HCMC Global Traveller Barometer (HCMC GTB) is set to begin its pilot run in 2025 and dissect demand and travel readiness in 13 key markets.
The HCMC Global Traveller Barometer (HCMC GTB) is set to begin its pilot run in 2025 and dissect demand and travel readiness in 13 key markets.
The Outbox Company, a leading market research and data analytics firm specialising in hospitality and tourism across Asia, on May 23 released its report titled "Vietnamese Outbound Travel Trends - Summer 2024".