Co-organised by the Vietnam E-Commerce and Digital Economy Agency and the Hanoi Department of Industry and Trade, the event series includes a supply-demand connectivity conference to promote the consumption of Vietnamese and local products on e-commerce and digital platforms, alongside a Made-in-Vietnam fair.
Presenting third-quarter data for 2025, Metric.vn reported total gross merchandise value of 103.6 trillion VND (nearly 4 billion USD) on the four major platforms, up 2.6% quarter-on-quarter. Shopee led with 56% market share, while TikTok Shop posted 69% growth, expanding its share to 41%.
New tax management policies have created a more transparent and business-friendly legal framework, while enabling authorities to better track cash flow and minimise revenue loss.
Digital transformation in trade promotion is rapidly becoming a key driver in bridging geographical gaps, enabling direct connections between businesses and consumers domestically and internationally.
