Thanks to its strategic location bordering Vietnam and other ASEAN countries, Guangxi remains a major gateway for tropical fruit entering China. Chinese media have also identified Vietnamese lychees as one of the country's favourite seasonal fruits.
Nine Vietnamese fruits, namely durian, mangosteen, mango, dragon fruit, longan, pineapple, water melon, banana, and jackfruit, are being displayed at a festival which takes place in Tianjin city of China.
In 2023, the agricultural sector will promote negotiation to open more foreign markets for local farming commodities, said Hoang Trung, director of the Plant Protection Department under the Ministry of Agriculture and Rural Development (MARD).
To help take Vietnamese lychee exports to the next level, a seminar entitled “Vietnamese lychees go global” was held in Hanoi to support and promote the global brand name of the popular Vietnamese fruit.
Many Vietnamese fruits are getting final negotiation steps done to enter new markets, with passion fruit approved by China and green-skin pomelo on the way to the US.
The Vietnam Trade Office in Japan, in cooperation with exporters, held a wide range of activities to promote Vietnamese lychee and other fresh fruit during the Vietnam Festival in Japan, which took place in Tokyo on June 4 and 5.
More than 20 tonnes of canned lychee from Vietnam has hit the shelves of supermarkets in France for the first time, according to the trade office of Vietnam in the European country.
European consumers have been increasingly interested in tropical fruits, especially healthy ones with novel taste, according to the Vietnamese Trade Office in Belgium and the EU.
“Thieu” lychees from Vietnam have hit the shelves of Carrefour Tongre supermarkets in Brussels, Belgium, since June 23 thanks to efforts of the Vinamex company and partners in bringing the Vietnamese specialty fruit to Europe to utilise the EU-Vietnam Free Trade Agreement (EVFTA).
A year after Japan first opened its market to Vietnamese lychees, the export and consumption of the fruit have been going smoothly despite COVID-19, Vietnam’s trade office in the Northeast Asian country said.
Vietnam and China should extend the working hours for customs clearance at border gates and restore cross-border trade at markets along the border, Le Hoang Oanh, Director of the Ministry of Industry and Trade (MoIT)’s Asia-Africa Market Department, told an online meeting on August 13.
Longan has become the fourth kind of Vietnamese fruit to be exported to Australia after litchi, mango and dragon fruit. However, experts say there is still a lot of work needed for Vietnam to secure a firm foothold in the market.
Asia and Europe are important markets for Vietnamese fruits and vegetable exports and imports, and flowers could be next, experts said at a seminar on “Fruit, vegetable and flower exports - New movements in Asian and European markets” in Hanoi on October 24.
The total value of Vietnamese fruit market is estimated at 20 to 30 billion USD. However, this thriving market seems to be neglected by agro firms, while there have been more and more imported fruits
The Red River delta province of Hung Yen opened the Longan Festival 2018 on August 11 to popularize the trademark and honour the provincial specialty product.
Vietnam’s exports of fruits and vegetables hit 3.34 billion USD as by December 15, a surge of 45 percent year on year, surpassing 2016’s revenue of 2.457 billion USD.
